As a local search marketing company, it's essential to build customer reviews and local citations to increase your clients' visibility in their local area.
However, following these guidelines only eliminates 90% of your competition and puts you in the top 10% of competitors. To gain an advantage in local search, you need to think beyond the typical approach of building citations and acquiring Google reviews.
Entering the top 10% means competing with other local businesses, and the companies with the most resources and domain authority will dominate local search rankings. To stand out, you need to implement a more innovative strategy, and that's where NSO comes in.
NSO provides a local marketing syndication service for webmasters that helps promote their clients using news, events, and article marketing syndication. By submitting your clients' marketing events and unique local content, NSO will publish it on its sites and syndicate it to local media sources. This approach provides a fresh, new approach to local search marketing that can give your clients an unfair advantage and help them dominate local search rankings.
As consumers, we rely heavily on the internet to find local businesses that cater to our needs. In today's digital age, having a strong online presence has become increasingly important for businesses, especially those looking to attract new customers and retain existing ones. That is why creating a top-rated list of local businesses can be extremely beneficial.
However, simply being listed on a top-rated list is not enough. Market analysts and industry experts have long emphasized the importance of having a strong online presence, which involves having a well-optimized website, a strong social media presence, and a good reputation. This includes having positive customer reviews, a high number of local citations, and a well-established brand.
To join the race and be included in a top-rated list of local businesses, it is important to take the following steps:
- Create a well-optimized website: Your website should be easy to navigate, mobile-friendly, and contain relevant information about your products and services. It should also include your business name, address, and phone number, as well as any other important information that customers might need to know.
- Build a strong social media presence: Social media platforms like Facebook, Twitter, and Instagram are essential for reaching a large audience. Make sure you have a strong social media presence on these platforms and that you are regularly updating your profiles with relevant content.
- Encourage customer reviews: Positive customer reviews are essential for building a good reputation online. Encourage your customers to leave reviews on popular review websites like Yelp and TripAdvisor.
- Obtain local citations: Local citations are listings of your business information on websites like Google My Business and Bing Places. Having a large number of local citations can help improve your visibility in local search results.
By taking these steps, you can improve your online visibility and attract new customers, which will help you be included in a top-rated list of local businesses.